Manchester United fans can now quite literally wear some of the club’s greatest memories, thanks to a striking collaboration between designer Hattie Crowther and fan platform UtdCultur.
The capsule, titled ‘Culture, Not Clout’takes three unforgettable moments from United’s history and embeds them into hand-crafted shirts.
The most recent memory chosen is Amad Diallo’s dramatic FA Cup winner against Liverpool in 2024, his celebration stitched across a replica of the 2022/23 away shirt.
Wayne Rooney’s famous overhead kick against Manchester City in 2011 – one of the most replayed goals in Premier League history – is immortalised on the 2015/16 home shirt. And finally, Ole Gunnar Solskjær’s treble-clinching strike in 1999, complete with his knee-slide celebration, has been worked into a 2012/13 home kit.
Each shirt has been carefully reconstructed from authentic United jerseys, with small details added to capture the spirit of the moment. One features the tongue-in-cheek phrase “A toe poke? Treble.” Inside The Collar, A Nod to Solskjær’s Legacy.
Crowther, already known for transforming football shirts into unique fashion pieces, and UtdCultur, a platform dedicated to the heart of United fandom, describe the shirts as a way to “wear the memories that made us.”
That they certainly do.
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